Privacy Statement

Privacy policy statement

Privacy policy for the Math2Market GmbH website

Please note that this is a preliminary translation from German into English of the updated Privacy Policy in compliance with General Data Protection Regulation - Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protectionof natural persons with regards to the processing of personal data and on the free movement of sch data (hereinafter "GDPR") . We are currently checking the completeness and integrity of the translation and will provide you with the update.

Math2Market GmbH is committed to safeguarding your privacy and safety of your personal information. We honor your right to make choices about the information you share and will always contact you to ask for your consent if the collection of such information is necessary.
Transparency and honesty towards our customers and users is important to us. We therefore ensure that we comply with the GDPR with regard to your personal data. This commitment applies to our own measures as well as to those of our external service providers.

This Privacy Policy applies to this and all other websites that refer to this Privacy Policy.

This Privacy Policy describes the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated services, websites, functions and contents as well as external online presences, e.g. our social media profile (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Article 4 of the GDPR.


  • Math2Market GmbH
  • Huberstraße 7
  • 67657 Kaiserslautern, Germany
  • Email address:
  • Chief executive officer: Andreas Wiegmann, PhD
  • Imprint of Math2Market GmbH

Data protection officer

We have appointed a data protection officer for our company.

Herr Bernd Niestroj
Alfred Nobel Platz 1
76829 Landau, Germany

Telefon: +49 (173) 93 09 457

What information do we collect and why?

With the help of the collected information, Math2Market GmbH would like to further develop and improve your online offers and products. The information collected is processed exclusively as described in this data protection declaration.

Types of data processed:

  • Contact details (e.g. name, e-mail).
  • Usage data (e.g. websites visited, interest in content).
  • Meta/communication data (e.g., device and browser information, location).

Purpose of processing

The purpose of the processing of personal data is described in detail in the process overview of the DSMS of Math2Market GmbH.
These include:

  • Response to contact requests and communication with users.
  • Technical and organisational measures.
  • Online offer processing

Terms used

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "Data Subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Cookies are small files that are stored on the user's computer. Different data can be stored within the cookies. A cookie is primarily used for this purpose, to store the information about a user (or the device on which the cookie is stored) during or after his/her visit within an online offer. As temporary cookies or "session cookies or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart can be in an online shop or a login jam. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be when users visit it after several days. Likewise, the interests of users may be stored in such a cookie, which may be used for range measurement or marketing purposes can be used. Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if it only uses its cookies, are called "first-party cookies").

Applicable legal bases

In accordance with Article 13 of the GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Article 6 (1)(a) and Article 7 of the GDPR, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Article 6 (1)(b) GDPR, the legal basis for processing to fulfil our legal obligations is Article 6 (1)(c) of the GDPR, and the legal basis for processing to protect our legitimate interests is Article 6 (1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Safety measures

We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in accordance with Article 32 of the GDPR.

Such measures shall in particular include ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, entry, disclosure, security of availability and its separation. Furthermore, we have established procedures to ensure the exercise of rights of data subjects, deletion of data and reaction to endangerment of data. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Article 25 of the GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permit pursuant to Article 6 (1)(b) of the GDPR. If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Article 28 of the GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the framework of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is based on a legal obligation to fulfil our (pre)contractual obligations, on the basis of your consent. Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Article 44 ff. Process of the GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

Links to websites of other providers

Our online offer contains links to websites of other providers. We have no influence on whether these providers comply with data protection regulations.

Rights of data subjects

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Article 15 of the GDPR.

In accordance with Article 16 of the GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Article 17 of the GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Article 18 of the GDPR.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Article 20 of the GDPR and to request its transmission to other persons responsible.

In accordance with Article 77 ot the GDPR, you also have the right to file a complaint with the competent supervisory authority. A list of data protection officers and their contact details can be found on the following link:

Right of revocation

You have the right to revoke consents granted pursuant to Article 7 (3) of the GDPR with future effect.

Right of objection

You can object to the future processing of the data concerning you in accordance with Article 21 of the GDPR at any time. The objection may be lodged in particular against processing for direct marketing purposes.

Cookies and right of objection in direct advertising

Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only its cookies, they are referred to as "first-party cookies").

Math2Market GmbH only uses first-party cookies.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be stored in the system settings of the browser can be deleted. The exclusion of cookies can lead to functional restrictions of this online offer. A general objection to the use of cookies used for online marketing purposes may be raised for a large number of services, in particular in the case of tracking, via the US site or the EU site can be explained. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. In accordance with statutory requirements in Germany, the records are kept in particular for 6 years in accordance with Article 257 (1) of the HGB (German Commercial Code, trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Article 147 (1) of the AO (German Taxation Code: books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

Hosting and e-mail dispatch

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating this online offer.

Hosting and e-mail transmission are carried out by the provider 1&1 Internet SE.

Collection of access data and log files

We, or our hosting provider, charge on the basis of Article 6 (1)(f) of the GDPR data on each access to the server on which this service is located (so-called server log files). The access data include the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access. Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

Administration and contact management

We process data within the framework of administrative tasks as well as the organisation of our company and compliance with legal obligations, e.g. archiving. We process the same data that we process as part of the performance of our contractual services. The processing bases are Article 6 (1)(c) of the GDPR, Article 6 (1)(f) of the GDPR. Customers, prospects, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in the administration, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

Business analyses and marketing

The analyses are carried out for the purpose of business management evaluations and marketing. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values. If these analyses contain personal data, these data are deleted or made anonymous.


When contacting us (e.g. by e-mail, telephone or via social media), the user's details are processed for processing the contact enquiry and its processing in accordance with Article 6 (1)(b) of the GDPR. User information can be stored in a customer relationship management system ("CRM system").

We delete the requests if they are no longer necessary. We review this requirement every two years; the statutory archiving obligations also apply.

Range measurement with Matomo (formerly Piwik)

Within the scope of Matomo's range analysis, on the basis of Article 6 (1)(f) of the GDPR processes the following data: the browser type and version you use, the operating system you use, your country of origin, the date and time of the server request, the number of visits, your time spent on the website and the external links you click.

The IP address of the users is anonymized before it is stored.

Matomo uses cookies which are stored on the user's computer and which enable an analysis of the use of our online offer by the user. Pseudonymous user profiles can be created from the processed data. The cookies are stored for one week. The information generated by the cookie about your use of this website is only stored on our server and not passed on to third parties. Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be activated again by the users.

The logs containing user data will be deleted after 6 months at the latest.

Online presence in social media

We maintain online presences within the following social networks and platforms

  • YouTube
  • LinkedIn
  • Xing
  • research gate
  • Google +

in order to communicate with active customers, interested parties and users and to inform them about our services there. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply. Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g. write articles on our websites or send us messages.

Last date of change

October 25, 2018



  • Steffen Schwichow, Math2Market GmbH
  • Dr. Cornelia Kronsbein, Math2Market GmbH


  • DeepL
  • Dr. Barbara Planas, Math2Market GmbH